Land Rover:

The Land of Land Rovers

Opportunity:

There is an ex-tea plantation in remote India where old Land Rover vehicles are the only cars capable of tackling the Himalayan terrain. The Land Rovers (some as old as 60) have since become part of the life and soul of the community; keeping them connected to the outside world. So much so, the region is known as "The Land of Land Rovers". This was a unique brand story that only Land Rover could tell.

Solution:

Whilst it was an Indian story, it was globally relevant as part of the brand's 70th anniversary celebrations. A documentary-style series of films were created, alongside a long tail of content for all social media channels and ad formats.

Results:

• The campaign ran in 97 markets globally

• Over 5 million organic video views in India alone

• 6-point shift in brand perception in India

• Winner of Best Video by a Lifestyle Brand at the Travel Video Awards (… beating out travel brands at their own game)